Mad About Music


Yakeen… In Concert
March 12, 2011, 4:45 am
Filed under: Music | Tags: , , , , , , , ,

 

Some stalwarts of the Delhi live music scene have come together to form a band called Yakeen. In recent times, they have created their fair share of waves. They have this innate ability to sense what the audience wants and then serve it up with style and zing. Typically, a concert by Yakeen tends to be a rollercoaster ride through classic rock, contemporary pop and Bollywood sizzlers.

So what is it that makes this band a powerhouse of musical energy, excitement and vitality?

Attending a practice session of Yakeen provides some excellent insights into what makes them such great entertainers. First, they set themselves an oeuvre that can please any crowd, no matter how diverse their tastes may be. Then they play the song in a manner that makes it come alive in terms of how it is performed. There is a certain raw energy and a definitive presence that makes each song memorable.

Samir Saxena, who manages Yakeen, says: All of us in separate capacities have been doing live shows for years, so we understand our audience. Typically for the shows that we do, the audience are not there for an evening of laid-back music or an intellectually stimulating music. They have come to let their hair down and have fun. And we deliver that fun… every time.

It isn’t just a tall claim from Samir. The audience have the same thing to say. To them, a Yakeen concert is a chance to listen to a non-stop line-up of hit songs, a chance to groove on the dance floor, and a chance to get a large dose of something that is in short supply in New Delhi: good live music!

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Jam-boree: A Business Plan
October 15, 2008, 5:54 pm
Filed under: Music | Tags: , , , , , , , , , , , ,

It looks like the live music scene in New Delhi (India) is all set to go places like never before. Those of you who have read the comment posted by Mr. Ajay Mahajan in response to my earlier post will know that the highly innovative, very exciting live event known as Jam-boree is all set to produce it’s first music video! I have already mentioned earlier that Jam-boree could emerge as a successful television programme in the near future… now it looks like Mr. Mahajan is taking the first step in that very direction.

Personally, as an avid music industry watcher, I see huge business potential in the concept of Jam-boree. I have said this before, and I’ll say it again. It could well be the next level of music promotion that the currently beleaguered music business is searching so desperately for.

Here are the basic nuts ‘n’ bolts of what I envisage the Jam-boree Business Plan to be.

I see Jam-boree as a very special, intimate, small-format live music event, the complete antithesis of the stadium concert. Jam-boree is all about being seated just a few feet away from the performers, talking to them, interacting with them… getting closer to them, and their music. For the artistes, in turn, it is a more powerful promotional channel than the huge impersonal gigs they play across concert halls, stadiums, smoky pubs, etc.

The revenue model would be a two-pronged one — the first, a nominal entry fee or cover charge (depending on the venue); and the second, sponsorships and advertising at the venue in terms of backdrop, stage, signage material, promo offers, etc. With the growing importance of marketing to the youth, Jam-boree presents a unique format for engaging young audiences, and I see the Cokes, Pepsis, Reeboks, Dominos, Levis, et al showing enormous interest in getting involved in such opportunities.

Promoting the event will also be quite easy. A section of the audience will include invitees from the press (for publicity) and corporate big wigs (for sponsorships). The rest will follow.

The difficult part, as I see it, would be to build up a roster of talented performers. But Mr. Mahajan has a distinct edge here. You see, since I know Sanjo from a not-so-distant past, I know that he mentors a lot of musical talent. With Sanjo on the Jam-boree team, building a pipeline of musical talent does not seem all that daunting.

If you’d like to get in on a piece of the Jam-boree marketing/brand promotion action, you can contact me through the Comments section of this blog, or write to me at sarveshsharma@excite.com

And yes… keep reading this blog for more updates.



It’s Jam-boree Time, Folks!
September 26, 2008, 4:41 pm
Filed under: Music | Tags: , , , , , , , , , ,

Those who have read the comment at the bottom of my earlier post will know that Mr. Ajay Mahajan himself has invited me for the next edition of Jam-boree that is slated for tomorrow evening! Unfortunately, for me, the Jam-boree happens in New Delhi, India… and I am oh so far away in Sydney, Australia. So I could have been there… but I won’t. That’s life.

Anyway, I have avidly been discussing this whole Jam-boree “model” with numerous acquaintances and contacts in the music industry, and all of them agree that the potential of the concept is h-u-g-e! Therefore, more than being a member of the audience, I would rather be on the panel of prospective investors for Jam-boree. It’s a phenomenally good business idea. What’s more, it’s the kind of idea that has immense potential and yet, requires very little investment to kick off. A dream proposition, in the true sense of the word.

If I were Mahajan, I would quickly do the following:

1. Register the copyright for the Jam-boree name

2. Create a distinctive logo for Jam-boree and register the trademark

3. Collaborate with a television channel to make Jam-boree a live broadcast

4. Get sponsors and advertisers to pick up the tab

5. Laugh all my way to the bank!

 

On a more sombre note, I am truly regretting the fact that I won’t be able to make it for what could have been my first ever Jam-boree. I’ll have to miss the much talked about performances by Sanjo, the blazing mind-blowingly complex guitar riffs by Samir, the rocking performances by Sashi, the creative outpourings of Tejas… and all the other attractions of this truly unique event.

All the best for tomorrow, Mr. Mahajan — and remember to cut me in on a share of the action on the business front when you soar high on the wings of Jam-boree Inc.